The Internet has profoundly changed the way businesses approach publicity. To connect with today’s media, you need to stop just pushing your message out and start pulling the media in! The rules of publicity have changed and you should take advantage of this transformation.

RAVE REVIEWS

To contact Rebecca or for more information:

tel/text: 919.740.3008 email: RA@rebeccaantonelli.com

JOIN US:
Thursday, March 3, 2011
10 a.m. to Noon

Center for Creative Marketing
Mastermind Meeting Room
3801 Wake Forest Road
(in the Alphanumeric Building)
Raleigh, North Carolina 27609

The Meet the NEW Media forum is where local entrepreneurs, marketing professionals, publicists, business professionals, speakers and authors get the chance to meet and learn from the Triangle’s most influential newsmakers from top news outlets, along with experts in the social marketing movement. Make valuable media contacts and learn how to create publicity for your company through traditional media interaction and creative strategies to engage, monitor and communicate utilizing the social networking movement.

FEATURED PANELISTS:

* Chris Baysden, Reporter, Triangle Business Journal
* David Crabtree, Anchor, WRAL-TV
* Morgan Siem, VP Social Media, Media Two Interactive
* Phil Zachary, President, Curtis Media

When it comes to attracting the attention of the media, most businesses just don’t know how to do it. Not to mention that no one has time to write news releases, meet with reporters or find out what stories they’re working on. Most don’t, anyway. That’s where Meet the New Media comes in. Rebecca Antonelli has more than 20 years of experience in marketing communications and has hosted Meet the Media events in the Triangle for over a decade that have led to 1000′s of stories in the paper, magazines and on the news about formerly unknown people and businesses.

Non-profits may register for 12.50, others: $25 advance, $30 at the door.

Register at: www.MeetTheNewMedia.com/Register

MORE INFO:

For more information, go to www.MeetTheNewMedia.com, call Rebecca Antonelli at 919.740.3008 begin_of_the_skype_highlighting              919.740.3008      end_of_the_skype_highlighting or send an email to RA@RebeccaAntonelli.com.

A registration form is available at www.MeetTheNewMedia.com/register.

I’ll also have a very special announcement for the attendees. I do hope to see you there!
Rebecca

“Brilliant!”
“Informative!”
“Insightful!”
Those were three of the words used to describe the ground-breaking Meet the Media forums hosted by Rebecca Antonelli and TrianglePR.

Today, with social media becoming such a dominant force in marketing – Antonelli has created a new forum: “Meet the NEW Media” to address all facets of media; print, broadcast, online and social into one two-hour, interactive forum.

You are invited to Meet the New Media

March 3, 2011- 10 am to Noon – Center for Creative Marketing

If you’re an entrepreneur, in charge of your company’s marketing, a business professional, or just want to learn more about the power of traditional and social media, now’s your chance to meet and learn from the Triangle’s most influential newsmakers from top news outlets such as Triangle Business Journal, NBC-17, WRAL, along with experts in the social marketing movement.

$25 in advance, $50 at the door.

Space is limited so register today to ensure you have a prime slot for this important event!

BACKGROUND ON MEET THE MEDIA

Since 1999, Rebecca Antonelli has held dozens of Meet the Media events. The Meet the Media forum provided our local business community the opportunity to make valuable media contacts and learn how to create publicity for their company.

These forums resulted in thousands of contacts and hundreds of news stories from the dozens of Meet the Media panelists. These producers, editors, journalists, anchors and reporters offered the audience practical strategies and refreshing perspectives on media relations and, in many occasions, listened to and reported on the these stories.

Today, with social media continuing to gain momentum – Antonelli has created a new forum: “Meet the NEW Media” and added “NEW” media to our mix. Linked In, Facebook, & Twitter are tools the business public needs to know about and the top experts in the Triangle will be there to teach small businesses how they can add social media to their traditional media outreach. We will address all facets of media; print, broadcast, online and social into one two-hour, interactive forum.

The Meet the NEW Media forum provides the local business community the opportunity to make valuable media contacts and learn how to create publicity for their company through traditional media interaction and creative strategies to engage, monitor and communicate utilizing the social networking movement.

On Saturday, November 20, 2010 between 10 am and 4 pm at L&E’s Raleigh office, L&E Research is asking everyone in the community to drop off new and “gently worn” women’s and children’s clothing to benefit InterAct.

While you are helping InterAct by donating your clothing items…L&E Research and InterAct are saying “thank you” by giving you the opportunity to win one of several fantastic prizes in our raffle drawing.

WHAT: Emptying Out Your Closets For InterAct by L&E Research

WHEN: Saturday, November 20, 2010 10AM-4PM

WHERE: L&E Research Raleigh Office, 5505 Creedmoor Rd. Suite 200, Raleigh, NC 27612–See Google Map

WHO: Everyone in the community is welcome! Bring your new/gently worn clothes for women & children.

Raffle tickets available and chances to win prizes from local sponsors.

Do You Want to Know Why People are Waiting for You to Step UP and Take the Lead in Your Industry?

If you want to be the AUTHORITY in your field, become known to reporters as the “go to” EXPERT in your industry, and discover how to build your CREDIBILITY through a publicity campaign…

Join Rebecca Antonelli and the Association Executives of North Carolina (AENC) for a very special workshop this Friday.  Seating is limited, so sign up today! Everyone is eligible to claim the free resources to give you a head start on building your campaign.

GET YOUR FREE GIFTS HERE

REGISTER TO ATTEND HERE

WHAT: Rebecca Antonelli’s: “How to Build Your Publicity Campaign”

WHERE: Embassy Suites, Cary North Carolina

WHEN: Friday, July 16, 2010

Registration/Coffee: 8:30 a.m.

Program: 9:00 to Noon

Lunch: 12:15 – 1:15 p.m.

WHY: You want to find out what makes you truly unique.

You want to be “top of mind” when your industry is being discussed.

You want to take control of your publicity efforts and what’s being said about you.

You want to save a fortune on advertising, marketing and fancy PR firms.

You want to be part of your industry’s “inside circle”

You want to be a leader in your field and make a difference.

You hate seeing your competition interviewed.

You want to get asked to speak at industry conferences and shows.

You don’t have time and money to waste on efforts that don’t work.

You don’t understand the nuances of social engagement and positioning.

You want to establish (or cement) your expert status.

HOW: There’s a system that works, every time, to build a person’s or a business’s image and standing in the community. After 20+ years of working the system, I want to share this knowledge with a limited group of go-getters who are ready to take the lead in their field and learn how to make it happen for themselves.

Successful publicity is sending the RIGHT message, at the RIGHT time, to the RIGHT people.

Click this link Instant Download HERE to get four FREE GIFTS that will give you all the information you’ll need to find the RIGHT MESSAGE for your upcoming publicity campaign that include:

The BIG Press Release eBook – 75 tried and true, well-written samples of winning press releases in many industries you can us as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.

50 Reasons to Send a Press Release – Simply run through the list and pick one or two items that recently happened and you have a reason to send a press release.

How to Identify Stories about You and Your Company – 5 pages of tickler questions designed to help you identify the best story ideas within your company or organization.

Create a Successful Press Release Worksheet – Fill in the blanks, answer a few questions and you’ll have all the information you need to write an informative and interesting release that you can send to the media or your clients or add to your website. You won’t know what you did without this.

Sign up today, there are only 25 seats available for this workshop and you don’t want your competitor to take your seat, do you?

I have gotten special permission to let my folks register at the AENC member price of $55 for the program – saving you $30. I can’t wait to get started, can you?

Go here to register: http://aencnet.org/files/july2010forumregistration.pdf

All my best,

Rebecca

P.S. Even if you can’t attend, the gifts are yours to keep. I just ask one thing, use them wisely, they are powerful tools.  Here’s your last chance to get them. Click here for your free gifts. They will not be available for long!

All you need to do is:
1. Send the RIGHT message
2. At the RIGHT time
3. To the RIGHT people

The process is sound. It can turn the slow months of summer into a steady stream of new interest in your business. And, most importantly, the system is complete, repetitive, and self-perpetuating. If you know how to do it.

Now here’s where I come in. After 20 years as marketing and public relations professional, I perfected the process for you so you can impress any reporter, boss or PR professional – without having to spend time building lists or $ on an expensive PR firm.

I’ve combined everything you will need into a Super Simple Press Release System that includes all the Resources and Tools (usually sold separately) that will take you from start to finish from coming up with your topic to sending it to the right people for an unbelievable savings if you order today.

I’ve mastered the how-to part for you. This system is flawless and organized to bring out the absolute best in you.  That means plenty of real-world tips, resources galore, off-the-charts inspiration and cool ideas you’ll keep using, over and over.

Order Now!
The Super Simple Press Release System

Now, how can you create the right message, determine the right timing and find the right people?

To answer that question, I’ve created the 3-Step Super Simple Press Release System – so simple the formula practically works on its own. I’ve condensed everything you will need – from start to finish. I guarantee, once you’ve tried this system once, you won’t believe how simple writing and sending press releases for your company can be.

What is in the Super Simple Press Release System?

STEP ONE: Find the Right Message

(Step one tools include:)

50 Reasons to Send a Press Release

Simply run through the list and pick one or two items that recently happened and you have a reason to send a press release.

How to Identify Stories about You and Your Company

5 pages of tickler questions designed to help you identify the best story ideas within your company or organization.

Create a Successful Press Release Worksheet

Fill in the blanks, answer a few questions and you’ll have all the information you need to write an informative and interesting release that you can send to the media or your clients or add to your website. You won’t know what you did without this.

Order your copy!

The BIG Press Release eBook

75 tried and true, well-written samples of winning press releases in many industries you can us as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.

STEP TWO: Send it at the Right Time

(Step two tools include:)

Four Seasons of Publicity Yearly Overview

There’s a rhythm to generating news coverage, based upon the natural ebb and flow of the seasons. Such an approach can help you score publicity throughout the year, and will help keep your eye on the ball from January through December.

Yearly Event Calendar

A month by month list of monthly “themes,” special days, and other opportunities to piggy back and tie in your news to what the media will already be taking about.

STEP THREE: Send it to the Right People

(Step three tools include:)

List of Top 99 National Business Publications

Excel spreadsheet with names, web links, addresses, phone, emails and fax. Sort, copy and paste to customize your list!

North Carolina Top Tier Print and Broadcast Media List

Excel spreadsheet with 144 names, web links, addresses, phone, emails and fax.

45 FREE Press Release Distribution Sites (with Top 10 and almost FREE sites)

These are hard to find sites where you can publish your press release for NO COST to get picked up in the news and on the web. Great for search engine optimization!

25 Favorite and FREE Event Listing Sites

Quadruple your impact by adding your special event or special here. Includes newswire services that reach hundreds of thousands of business people daily.

PLUS!!! BONUS

Get the 20 page “SPREADING THE WORD – How to Establish a Simple and Effective Public Relations Campaign for your Business” eBook that’s hot off the press. This is the first time I’ve made it available anywhere.

Because you’ve shown you want the tools to execute your own public relations program – without the high cost of a PR firm or spending weeks trying to figure it out on your own – I’m making the whole Super Simple Press Release System available to you through the end of the week at a very special savings.

Super Simple Press Release System:

Retail cost:   $147

Small business/non-profit cost: $97

Your THANK YOU credit: ($50)

Your cost for the complete system: $47.

To thank you for your continued support and because you may already have one or two of the resources that are included, I’m crediting you $50 towards the purchase price.

That means you will own ELEVEN of the most POWERFUL TOOLS available anywhere to execute an effective Press Release Campaign FOR JUST $47!!!!

Order your copy!

To quadrupling pick up rates,
Rebecca

I am at your service! 919.740.3008 or RA@RebeccaAntonelli.com

P.S. Remember – this entire system is yours for a limited time for just $47. The cost WILL go back up to $97, so don’t miss out on the $50 savings today.

Absolute No Questions Asked Satisfaction Guarantee: This system will help you improve your PR or we will refund your purchase price – no questions asked.

Order your copy!

Press releases might do the job for many announcements, but dedicated event websites do a great job at getting the word out as well, increasing visibility and even getting found in search engines.

We’ve done the work for you and created our list of the TOP Favorite (and Free) Event Listing Websites, in order of what we’ve found to be the most effective, PLUS a list of 25+ other sites that will increase your coverage.

Get it today for just $5 – yep, just FIVE DOLLARS!

CLICK HERE to ORDER or LEARN more

PLUS! As a special THANK YOU, I’ve included NC news release services like Carolina Business Connection, Carolina Newswire, DBusinessnews, etc. that reach more than 500,000 business people a day.

Good luck to you in all your publicity efforts!!!!

Rebecca

I am at your service! 919.740.3008 or RA@RebeccaAntonelli.com

P.S.  If you’re serious about getting the attention you deserve in the press and on the web, I’m serious about giving you the resources that have worked for me and my clients and that I guarantee will work for you, right now.

CLICK HERE to ORDER or LEARN more

Absolute No Questions Asked Satisfaction Guarantee: All our publicity tools will help you improve your press releases or we will refund your $, no questions asked.

This is sooooo good, I had to pass it on….. Rebecca

“Hello ladies. Look at your man. Now back to me. Now back at your man. Now back to me. Sadly, he isn’t me. But if he stopped using lady-scented body wash and switched to Old Spice, he could smell like he’s me. Look down. Back up. Where are you? You’re on a boat with the man your man could smell like. What’s in your hand? Back at me. I have it. It’s an oyster with two tickets to that thing you love. Look again. The tickets are now diamonds. Anything is possible when your man smells like Old Spice and not a lady. I’m on a horse.”

Much has been made of the new TV ad from Old Spice, “The Man Your Man Could Smell Like.” Yes, its seamless one-shot videography and old-school stage effects are impressive and I’m certain the oyster in his hand is supposed to trigger unconscious sexual appetite, especially when its location is invaded by a massive, Old Spice cylinder that rises slowly upward.

But these are not the things that captivate us. Impressive special effects and hidden sexual triggers are everywhere, no big deal.

That script, however, is a big deal. It’s fabulous.
I’m going to pause for a moment to applaud the writer of that ad.

Okay, I’m back now. (And yes, I really did quit typing and applaud.)

The magic of the Old Spice script is hidden in plain sight; imperative voice is the sound of command: “Look at your man. Now back to me.” Swim to Kansas. Walk your dog. Kick a can. Lead the imagination. Don’t be ignored. Write imperative voice.

Imperative:
1. Expressing a command or plea.
2. Having the power or authority to command or control.
3. Impossible to deter or evade; pressing.

Do it. Open with a 3-word sentence. Make the first word a verb. Prepare to be amazed. Imperative voice gets attention.

Lift the receiver. Dial the number. Two nine five, fifty-seven hundred. Kristin will answer. Make a donation. Finish the tower. Attend a class. Go home smiling. Make big money.

The area code is 512.

I shared all this with my partners during a 2-day training session last month. Tim Miles, a brilliant ad writer with so many clients that he no longer accepts new ones – ka-ching – sent me the following email a few days later:

Subject: Short Sentences Rock!

Dude,

That short, impactful sentence exercise we did last week? I used it to write lines for an ad that started Monday. We saw an immediate increase in the number of generated leads. Seriously – BANG like a gun.

Thanks for the technique.

Tim

Here’s a 10-second example:

Swim to Kansas. Forget the water. The arms of the propeller on your Piper Meridian will move you quickly, safely and in powerful style. Swim the grand ocean… of the sky.

These are the keys:

1. Short sentences.
Four words are okay. Three are better. Two rock.

2. Open with verbs.
Walk. Sing. Wiggle. Kick. Dance. Jump. Swim. Lift.

3. Imperative voice.
Tight. Taut. Command.

This week’s memo is short.

I’m on a horse.

Roy H. Williams

Thomas wrote the Declaration of Independence and left you this advice:

“The most valuable of all talents
is that of never using two words
when one will do.”
- Thomas Jefferson

PS - Spoelstra!

“The goal of life is to take everything that made you weird as a kid and get people to pay you money for it when you’re older.“
- David “Swim to Kansas” Freeman
screenwriter extraordinaire and
Wizard Academy adjunct faculty

Courtesy of: The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®

Twongo officially launched Twongo.com in a news conference directly following today’s Meet the New Media event in Raleigh. Twongo.com is a unique Triangle, N.C. based savings website that uses the power of team buying to offer a daily “BIG DEAL” to its members, which can mean savings of up to 70% off regular prices on items from area retailers, restaurants, golf courses, spas, salons and entertainment spots.

Appreciation and many thanks to the panelists who gave generously of their time and knowledge, the Angus Barn and Twongo.com for such an educational and entertaining Meet the New Media event.

If you want to be notified of upcoming events, add your name to our mailing list (on the right).

Good things to you! Rebecca