In an effort to inform and educate small business owners and solo-preneurs on the nuances of public relations, Tim Moore, Publisher of Carolina Business Connection has teamed up with Rebecca Antonelli to offer NO and LOW cost PR support through www.PublicityPowerTools.com – a recent addition to Antonelli’s PR Domain.
Most Triangle companies don’t have the budget for traditional PR firms or the trained staff to properly write and submit press releases containing important news about their organization. And due to recent changes and consolidation in outlets where press releases can be submitted, the Carolina Business Connection (www.CarolinaBusinessConnection.com) has been deluged with more than double the releases they received just a few short months ago.
Each day companies and organizations send news releases and notices of events for the weekly calendar to Carolina Business Connection and other outlets, where an Editor reads and reviews the content. Unfortunately, not all the press releases are written in the correct style or contain newsworthy content.
“The Daily News Broadcast” is sent to the over 200,000 people each month by the Carolina Business Connection. Sadly, only a small number of the releases they receives are included in the daily broadcast to see the light of another’s computer screen.
“Most are not fit for human consumption,” jokes Tim Moore. In another life, Moore must have been a comedian – his timing is impeccable. As is his dexterity with a red Sharpie. “The derivative of NEWS is NEW, right?” he chuckles. “People have to learn what news is worth sharing and more specifically, HOW to share it.”
Rebecca Antonelli has known for decades that public relations is a formidable force to reckon with for most small enterprises. She has helped entrepreneurs and non-profit organizations learn how to leverage the power of the press – without the high price tag often associated with a PR company through TrianglePR.com and Meet the New Media.
“My goal has always been to democratize public relations; to level the playing field between small concerns and large enterprises,” says Antonelli. “Free ink” in the pages of a magazine or a minute or two on the air can, literally, transform a company.”
Memorial weekend, Antonelli quietly launched “PublicityPowerTools.com” where she offered The BIG Press Release Book for just $8 each. With 75 examples (templates) of press releases in dozens of industries that were edited by a professional and garnered interest from the media when they were initially sent, it has proven to be a godsend to those smart enough to copy, borrow and, frankly, steal the contents.
“More power to them,” says Antonelli. “At the very least, they offer great fodder to generate ideas.” Over 500 copies have been sold and PublicityPowerTools.com now has 16 product offerings. Priced from free to a high of $47 (a Super Simple Press Release System), you can find all the same tips, tools, tactics, lists and resources used by those fancy PR firms.
Finally, someone is capturing the power of the Internet – information and access – and putting it in the hands of the people who need it most!
For a free copy of the Carolina Business Connection’s HOW TO WRITE A GREAT PRESS RELEASE, go to www.PublicityPowerTools.com and check out all the secrets Antonelli is spilling.
CONTACTS:
Rebecca Antonelli, 919-740-3008, RA@RebeccaAntonelli.com
Tim Moore, tim@deagsales.com
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