Comments on: Your Social Media Strategy Part I – Time Commitment for Social Media http://meetthenewmedia.com/2009/10/your-social-media-strategy-part-i-time-commitment-for-social-media/ Make valuable media contacts and learn how to create publicity for your company. Fri, 06 Aug 2010 16:52:42 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: ryalcurtis http://meetthenewmedia.com/2009/10/your-social-media-strategy-part-i-time-commitment-for-social-media/comment-page-1/#comment-66 ryalcurtis Thu, 10 Dec 2009 14:49:04 +0000 http://meetthenewmedia.com/?p=529#comment-66 Time commitment for social media is critically important. Any one that things a social media campaign can be successful with an occasional copy/paste approach simply doesn't understand social media. True engagement in a full on 2-way conversation is something that requires a daily dedication to each person's individual SM community. Timely responses to questions, presenting new ideas, a willingness to voice differing options - all these things take time. And time is money. All companies should decide what percentage of their marketing budget can go to social media. And social media and PR companies need to be up front and honest about how much time and money is needed to be truly successful. Time commitment for social media is critically important. Any one that things a social media campaign can be successful with an occasional copy/paste approach simply doesn’t understand social media. True engagement in a full on 2-way conversation is something that requires a daily dedication to each person’s individual SM community. Timely responses to questions, presenting new ideas, a willingness to voice differing options – all these things take time. And time is money. All companies should decide what percentage of their marketing budget can go to social media. And social media and PR companies need to be up front and honest about how much time and money is needed to be truly successful.

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