Did you know that 81% of businesses using social marketing say it generated exposure, 56% say it brought in new business partners and 48% say it generated qualified leads?
It seems to me that the more I learn about social media, the more questions I have. I hosted last week’s Meet the New Media and have spent the last five days finding answers to questions I’ve received from the attendees during and since the event.
How much time do you need to spend on social media? Who in a company should be in charge of managing your social marketing? What social media tool is working best for businesses? Is it saving company’s money? Is it increasing website traffic?
Ann Hadley, Denise Wakeley, Darren Rouse, Mari Smith, Jason Alba, Michael Steizner and many, many more from my internet searches had a warehouse of information I tapped into. I distilled it down into bite sized nuggets and will send it out over the next few weeks. Keep up with me and you’ll learn how social media has helped people promote their businesses so well they could slash their marketing budgets, land new clients and position themselves as experts.
Time Commitment for Social Media
A significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly. It is interesting to note that 9.6% spend more than 20 hours each week with social media.
The Experience Factor
There is a direct relationship between how long marketers have been using social media and their weekly time commitment. For people just beginning with social media, the median weekly time commitment was two hours per week. However, for folks who have been doing this for a few months, the median jumped to 10 hours a week. And for people who have been doing this for years, their median is 20+ hours each week.
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Time commitment for social media is critically important. Any one that things a social media campaign can be successful with an occasional copy/paste approach simply doesn’t understand social media. True engagement in a full on 2-way conversation is something that requires a daily dedication to each person’s individual SM community. Timely responses to questions, presenting new ideas, a willingness to voice differing options – all these things take time. And time is money. All companies should decide what percentage of their marketing budget can go to social media. And social media and PR companies need to be up front and honest about how much time and money is needed to be truly successful.
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