The most frequent question I get when discussing social media is:
DOES IT REALLY WORK???
Well, the answer to that is a resounding YES!!!
According to the Social Media Marketing Industry Report by Michael Steizner, a whopping 81% of all marketers indicated that their social media efforts have generated exposure for their businesses. That makes gaining the all-important eyeball the number-one benefit of social media marketing.
Improving traffic and growing lists was the second major benefit, followed by building new partnerships.
An unexpected benefit was a rise in search engine rankings reported by more than half of participants. As the search engine rankings improve, so will business exposure, lead generation efforts and a reduction in overall marketing expenses. About one in two marketers found social media generated qualified leads. However, only slightly more than one in three said social media marketing helped close business.
Some questions that naturally emerge from the above chart might include, “Is there a way to improve the likelihood of achieving these benefits by investing more time in social media?” and “Are those marketers who’ve been doing social media marketing for years gaining even better results?”
We’ll delve into those questions in a later report.
Keep on tweeting… Rebecca
TrianglePR can now reach local media, Internet search engines, new services, AND social media networks like Twitter, Facebook, Linked In and more for you. Go to www.TrianglePR.com to learn more.
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