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Study: Twitter Most Linked Website in Email Posted: 02 Aug 2009 08:50 PM PDT Twitter continues to grow at an impressive rate. According to Email Data Source, Twitter is now the most linked to website in email marketing campaigns. This information confirms what many marketers know — Twitter has become a powerful marketing tool for businesses. Coming in second place in Email Data Source’s study is Facebook. The study shows that 41,399 email marketing campaigns have linked to Twitter so far in 2009. For Facebook, that number sits at 41,052. In the month of June, Twitter started pulling away from Facebook. The Email Data Source study shows that 9,506 email campaign linked to Twitter, while Facebook had 8,636 links. To show how fast Twitter is growing, simply look at the 2008 numbers. Facebook had links in 12,650 email campaigns. Twitter? Just 2,540 email campaigns. That’s quite a jump in just one year. If you are an online marketer, Twitter has become impossible to ignore. Especially if you are marketing for an online business, it’s almost mandatory to have a Twitter account these days. |
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