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In an effort to help Triangle companies raise awareness in their community and on the web, we’ve scheduled three more 2009 Meet the New Media forums:

  • July 21
  • August 18
  • September 24

Based on the overwhelming positive feedback and response to the June 18 Meet The New Media event, we know that dozens of businesses benefited not only from hearing real world solutions for getting noticed in the press or online, but also attendees were given a perfect opportunity to network and make connections. Connections that turned into CASH!

Some of our June 18 Meet The New Media attendees told us that they left the meeting “inspired, energized and motivated” to spend the rest of the day working solely on their PR and social marketing.

We’ve decided that’s a grand idea for everyone! So, with that in mind, we offer you a chance to take advantage of a very special limited time offer. Register TODAY and get a seat at all 3 of the upcoming 2009 Meet The New Media forums for just $50 and save $10! This offer ends soon, so don’t miss your chance to be here. Go ahead and register today. We look forward to seeing you there!

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Tweet, email, post, phone, text, blog. However you do it, just do it and win!

July 2, 2009
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Let’s test the power of networking and social marketing!
Get involved, help other businesses, colleagues and friends.
Pass along the invitation to the next Meet The New Media event and you get a chance to win a FREE  custom Marketing Plan by Rebecca Antonelli for your business (a $1500 value).
Whoever passes along the most invites, WINS!
Let us [...]

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Meet The New Media – July 21, 2009

June 25, 2009

At Meet The New Media forums, you’ll  get the chance to meet, ask questions and talk to news reporters from the Triangle Business Journal, the News & Observer, News14 Carolina TV, News Talk 680 WPTF Radio as well as a select  panel of social media gurus face-to-face on July 21, 2009.
Space is limited and fills [...]

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The 10 Commandments of a Successful PR Program

June 17, 2009
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1.    Educate your staff on what news entails and how to evaluate news value. Then, create an internal “story idea” generation system that encourages your staff to regularly identify and communicate newsworthy information to the PR point person.
2.    Develop and nurture relationships with community and trade journalists who cover stories about your industry and market [...]

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VOCUS White Paper: Monitoring the Social Media Conversation – From Twitter to Facebook

June 15, 2009
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This is worth the read, folks. It’ll help you clarify what it is you want or need to learn from the Meet the New Media.
Monitoring the Social Media Conversation:
From Twitter to Facebook
The prevalence of social media has not just grown but exploded. Millions of conversations are taking place online. Company reputations are being made [...]

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A Picture Is Worth A Thousand Words

June 12, 2009
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Get your photo’s worth.
Photography is an important part of any publicity program. You should consider having photos readily available as stand-alone news items and as illustrations for articles. Regardless of the publication — newspaper, consumer magazine, business/trade publication or technical magazine — editors are always looking for good graphics to enliven their pages.
Go Pro.
Professionally [...]

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The 10 Commandments of Media Interviews

June 11, 2009
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Thou shalt talk from the viewpoint of your audience.
Thou shalt speak in personal terms and avoid jargon.
Thou shalt not say anything that you would be embarrassed to see published.
Thou shalt state the most important fact(s)/point(s) at the beginning.
Thou shalt not argue with a reporter or lose your cool.
Thou shalt not repeat the negative. If a [...]

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Advisory: What is Social Media?

June 11, 2009
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What is Social Media?
As the invitation to Meet the NEW Media continues to spread on the web – many people are asking, “What is social media, Rebecca?” Following are the best definitions I can find, along with my own.
My favorite:
Social media is content created by people using highly accessible and scalable publishing technologies. [...]

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Lesson #4 – Positive Press Relations “TO DO” List

June 11, 2009
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Daily
Read local and national newspapers
If there is an issue being addressed that involves you personally or professionally, craft a paragraph or two to send to the media. Write it as if you were speaking directly to the reporter.  Be sure to explain your position on the topic, provide some facts and figures that are helpful [...]

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Lesson #3 – Editors Want Stories and Pitches from Smaller Concerns. Here’s How to Get Yours On Their Radar

June 8, 2009
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WHO CARES?
It’s important for PR people to develop relationships with editorial gatekeepers.  The best way to do that—and this is drawn from the great PR people I’ve worked with — is to understand, first, the media’s product. If you haven’t read their publication, do it! Most have them available on the Internet. Search, then [...]

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